As the online video space has grown and evolved, creators have increasingly gained control over their work. Free hosting and the ability to embed video on one's own site, being able to customize and white-label solutions, the flexibility of retaining ownership while licensing content for use under a variety of Creative Commons licenses -- these are all things that have empowered independent creators and given them the opportunity to take the business of online video seriously.

This control, along with monetization -- an element in which Revver has been a clear leader -- has made it clear that creators can find success on their own, and part of the process has been that creators are no longer positioning big video distribution sites as the epicenters of their content. Rather, they're distributing their videos and interacting with their audiences right from their own branded sites.

With this shift in mind, we've been hard at work on a video sharing solution that gives you all the best of Revver in your own environment, where you have full control over the presentation of your content and the community of people that rally around it. The result is the Revver WordPress Video Plugin, an easy-to-install tool that brings all the functionality of Revver (and then some) right to your WordPress blog. Whether you already use a WordPress blog to distribute your content, or you're looking to get started with your own site, the Revver WordPress Video Plugin makes it easier than ever, and does a whole bunch of cool stuff:

• upload videos directly through your blog (+ auto-publish upon video approval!)
• manage your Revver account, videos, and subscribers -- all from your blog
• enable video responses to your posts
• your subscribers are automatically given a Revver account when they sign up and post video responses -- so they earn too!

In essence, the plugin brings an unprecedented level of convenience to your blog, allowing you to publish and track your content without ever requiring you to leave your site. On top of that, it's a WordPress blog that you own - design it and trick it out to your heart's content! And then of course there are perks for your subscribers -- they can leave video responses and earn as Revver members just by subscribing to your blog. It's your content, it's your brand, and they're your fans -- why should anyone else own that but you?

Everything you need to know about downloading, installing, and using the plugin can be found here. Have fun!